The selling guide for the South African property market advises property owners to work with a reputable real estate agent, determine the market value of their property, prepare their property for sale, list it on multiple platforms with high-quality photos and detailed descriptions, show the property to potential buyers, negotiate the sale on their behalf, finalize the sale with the help of their agent, and notify relevant parties of the sale. The guide also suggests that property owners consider their future real estate goals and consult with a financial advisor to make informed decisions about reinvesting the proceeds from the sale.