The High Street Auction Company


The High Street Auction Company is one of the leading real estate auction companies in South Africa. Founded in 2013, the company has quickly established itself as a prominent player in the industry and has conducted numerous successful auctions throughout the country.

The High Street Auction Company specializes in the sale of various types of properties, including commercial, industrial, residential, and retail properties. They have a team of experienced and knowledgeable auctioneers, appraisers, and marketing professionals who work closely with clients to provide tailored solutions that meet their specific needs.

One of the unique features of the High Street Auction Company is its online auction platform, which allows buyers to participate in auctions from anywhere in the world. This platform provides transparency, security, and convenience, making it easier for buyers to bid on properties and for sellers to reach a wider audience.

In addition to property auctions, the High Street Auction Company also offers valuation services, property management, and real estate consulting services. They have built a reputation for providing top-notch customer service and delivering successful results for their clients.

The High Street Auction Company is a reliable and reputable auction company that offers a range of services to both buyers and sellers. Whether you’re looking to buy or sell a property in South Africa, the High Street Auction Company is definitely a company to consider.

The High Street Auction Company has an excellent reputation and a proven track record in the South African real estate market. Since its establishment in 2013, the company has conducted numerous successful auctions, selling various types of properties, including commercial, industrial, residential, and retail properties.

The company has earned a reputation for providing efficient and effective auction services, thanks to its team of experienced and knowledgeable professionals. The High Street Auction Company uses a unique marketing strategy, leveraging both traditional and digital channels, to reach a wider audience and attract potential buyers.

The company has also established itself as a pioneer in the use of technology in real estate auctions, launching an online auction platform that allows buyers to participate in auctions from anywhere in the world. This platform provides transparency, security, and convenience, making it easier for buyers to bid on properties and for sellers to reach a wider audience.

The High Street Auction Company’s success can be seen in the numerous awards and accolades it has received over the years. In 2019, the company was named the Best Auction Company in South Africa at the Annual African Property Investment Awards. Additionally, the company has been recognized as one of the Top 500 companies in South Africa by the Topco Media Group.

The High Street Auction Company has built a solid reputation as a reliable and trustworthy auction company in South Africa. The company’s track record of successful auctions, innovative marketing strategies, and use of technology has made it a preferred choice for buyers and sellers looking for professional auction services.

The High Street Auction Company follows a transparent and fair auction process to ensure that both buyers and sellers have a positive experience. Here are the steps involved in the auction process and some of the terms and conditions that apply:

  1. Property Appraisal: The first step is to get an appraisal of the property to determine its value and estimate the potential selling price at auction.
  2. Marketing: The High Street Auction Company develops a tailored marketing strategy to promote the property to potential buyers. This includes advertising in traditional and digital media, creating a property listing on their website, and sending email alerts to their database of registered buyers.
  3. Auction Day: On the day of the auction, interested buyers must register and provide a refundable deposit to participate. The auctioneer will then start the auction by calling out the opening bid and soliciting offers from the buyers. The property is then sold to the highest bidder.
  4. Payment: The buyer is required to pay a deposit immediately after the auction, usually 10% of the purchase price, and the balance within a specified time frame, typically 30 days.
  5. Transfer of Ownership: Once the payment is complete, the High Street Auction Company facilitates the transfer of ownership from the seller to the buyer.

Some of the terms and conditions that apply to auctions conducted by the High Street Auction Company include:

  • All bidders must provide proof of identity and pay a refundable deposit to participate in the auction.
  • All properties are sold as-is, and the buyers are responsible for conducting their own due diligence before the auction.
  • The seller reserves the right to accept or reject any offers before or during the auction.
  • The High Street Auction Company charges a commission fee to the seller, which is typically a percentage of the final selling price.

Overall, the High Street Auction Company follows a transparent and fair auction process, providing a level playing field for both buyers and sellers. The company’s team of experienced professionals ensures that the entire process runs smoothly and efficiently, delivering a positive experience for all parties involved.

Transparency and ethics are at the forefront of the High Street Auction Company’s operations. The company operates with integrity, honesty, and accountability, ensuring that all transactions are conducted in a fair and transparent manner.

The company adheres to a strict code of ethics, which includes upholding the principles of honesty, transparency, and professionalism in all its dealings. The company’s team of professionals is committed to providing objective and unbiased advice to both buyers and sellers, ensuring that they make informed decisions.

One of the ways in which the High Street Auction Company ensures transparency is through its auction process. The company provides clear and comprehensive information about the properties on sale, including any defects, issues, or outstanding debts. This information is made available to buyers well in advance of the auction, giving them enough time to conduct their due diligence.

The company also ensures that all bids and offers are transparently recorded and displayed, so buyers can see what others are offering. The auctioneer follows a strict set of rules and guidelines to ensure that the bidding process is fair and unbiased, and that buyers have equal opportunities to bid.

In addition, the High Street Auction Company is committed to protecting the interests of both buyers and sellers. The company has a team of legal professionals who review all contracts and agreements to ensure that they are fair and in compliance with relevant laws and regulations.

The High Street Auction Company has established a strong reputation for transparency and ethics in the South African real estate market. The company’s commitment to transparency, fairness, and professionalism has earned it the trust and confidence of its clients and stakeholders, making it a preferred choice for buyers and sellers looking for reliable and trustworthy auction services.

The High Street Auction Company offers a range of supports and services to both buyers and sellers to ensure that they have a positive experience with their real estate auction process. Here are some of the supports and services provided by the company:

  1. Property Appraisals: The High Street Auction Company provides professional property appraisals to help sellers determine the market value of their property and estimate the potential selling price at auction.
  2. Marketing: The company develops a customized marketing strategy for each property to attract potential buyers. This includes advertising in traditional and digital media, creating a property listing on their website, and sending email alerts to their database of registered buyers.
  3. Online Auction Platform: The High Street Auction Company has an online auction platform that allows buyers to participate in auctions from anywhere in the world. The platform provides convenience, security, and transparency, making it easier for buyers to bid on properties and for sellers to reach a wider audience.
  4. Due Diligence: The company provides due diligence reports to help buyers make informed decisions about purchasing a property. The reports include information about the property’s history, ownership, zoning, and any potential risks or issues.
  5. Legal and Financial Support: The High Street Auction Company has a team of legal and financial professionals who can provide support and advice to both buyers and sellers. The team can assist with contract reviews, financing options, and other legal and financial matters.
  6. Transfer of Ownership: The company facilitates the transfer of ownership from the seller to the buyer, ensuring that all necessary documentation and paperwork are completed.
  7. After-Sales Support: The High Street Auction Company provides after-sales support to both buyers and sellers to ensure that the entire process runs smoothly. The company’s team of professionals is available to answer any questions or concerns that arise after the auction is completed.

The High Street Auction Company provides comprehensive supports and services to ensure that the real estate auction process is efficient, transparent, and stress-free for both buyers and sellers. The company’s commitment to professionalism, expertise, and customer service has earned it a strong reputation in the South African real estate market.

The High Street Auction Company places a high emphasis on pre-auction due diligence to ensure that buyers have all the information they need to make informed decisions when bidding on a property. Here are some of the ways the company conducts pre-auction due diligence:

  1. Property Inspection: The High Street Auction Company conducts a thorough inspection of the property to identify any defects, issues, or other factors that may affect its value or marketability. This includes assessing the condition of the property’s structure, mechanical systems, and other features.
  2. Title Search: The company conducts a comprehensive title search to ensure that the seller has a clear title to the property and that there are no outstanding liens or encumbrances that could affect the transfer of ownership.
  3. Zoning and Land Use: The company reviews the property’s zoning and land use to ensure that it complies with local regulations and is suitable for the buyer’s intended use.
  4. Legal and Financial Review: The High Street Auction Company has a team of legal and financial professionals who review all contracts, agreements, and financial statements related to the property to ensure that they are accurate and comply with relevant laws and regulations.
  5. Disclosure Requirements: The company ensures that all required disclosures related to the property, including any defects or issues, are made to potential buyers well in advance of the auction.
  6. Environmental Concerns: The company also conducts an assessment of any potential environmental concerns related to the property, including the presence of hazardous materials, flood zones, or other factors that could affect its value or marketability.

By conducting comprehensive pre-auction due diligence, the High Street Auction Company helps to ensure that buyers have all the information they need to make informed decisions when bidding on a property. This also helps to minimize the risk of any surprises or disputes after the auction is completed, ensuring a smooth and successful transaction for all parties involved.

The High Street Auction Company has several branches throughout South Africa. Here is a list of their branches:

  1. Gauteng Branch: Located in Sandton, Johannesburg, this branch serves the Gauteng region.
  2. Western Cape Branch: Located in Cape Town, this branch serves the Western Cape region.
  3. KwaZulu-Natal Branch: Located in Durban, this branch serves the KwaZulu-Natal region.
  4. Eastern Cape Branch: Located in Port Elizabeth, this branch serves the Eastern Cape region.
  5. Free State Branch: Located in Bloemfontein, this branch serves the Free State region.
  6. Mpumalanga Branch: Located in Nelspruit, this branch serves the Mpumalanga region.
  7. Limpopo Branch: Located in Polokwane, this branch serves the Limpopo region.
  8. North West Branch: Located in Rustenburg, this branch serves the North West region.

Having multiple branches throughout the country allows the High Street Auction Company to provide localized services and support to buyers and sellers in different regions. Each branch is staffed by a team of experienced professionals who are well-versed in the local real estate market and can provide personalized advice and guidance to clients.

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Copyright © 2023 Datesh Properties, a division of Datesh Group (Pty) Ltd. All rights reserved.

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